How to Bring a Golf Idea Or Product to a Worldwide Market Successfully

The worldwide golf market is quite quality conscious and golf product users, i.e., professional and amateur golfers, hardly ever settle for anything that doesn’t live up to world standards. Therefore, to bring a golf idea or product to a worldwide market successfully, it is important to understand the real needs of golfers as well as a thorough understanding of operations and marketing.

From the simple concept that is it best to keep a customer, than to attempt to sell your product one time to more and more customers. After all, the fundamental success of any business, particularly golf products, depends upon repeat sales. A lot of research, planning, budgeting and well timed, proper execution goes into the successful launch of a golf product on an international level.

Many real-life needs like how to clean a golf ball while on the course may lead to the creation of innovative products. But conceptualizing then launching them and making them readily available to the target audience is a further challenge. From creating an easy-to-remember product name to a dynamic product package followed by marketing the product (with the right approach) play major roles in the success of the product globally. All markets, golf included, all over the world are highly competitive. New golf concepts, ideas and products that come up often find it tough to establish themselves and inventors burn through their start up capital too early. Trimming expenses without jeopardizing goals and obtaining and retaining capital has become even more challenging in the current economic situation.

If you have a great product idea, then first of all, get a well qualified and experienced consultant to design the product, unless you are qualified enough to do it yourself. The next step would be to (perhaps) apply for a patent or patents to lock up all the alternatives. Then you have to get a prototype and source a domestic or overseas manufacturer. Deciding upon the packaging is the next most important thing as the safety and sale of your product will depend upon it. If you launch a golf product in the market but don’t market it very, very well, then it would be like the famous saying goes, “winking at a girl in the dark”. Without proper marketing your target market will not even know what your product is about and how it can solve their problems.

Most new golf ideas fail due to lack of capital, experience and basic golf marketing and branding strategy. A start up business should seek help from industry professionals and perhaps consultant companies; but be aware of fees that will be charged – remember spend wisely! Be sure that anyone you take advise from as an in-depth understanding of worldwide golf distribution. Always think globally and not locally, since wealth is accumulated by mass and expedited distribution.

Thorough market and industry research before launching a golf product or idea will ensure its success in the long run. When the customer needs are clearly identified, the pricing, distribution channels and the marketing strategy should be decided. And the would-be entrepreneur should do it after careful market research. A simple rule of thumb to follow is ‘for every $1 in production cost it adds $3 to the retail price’.

Golf business professionals may help new companies or individuals who have invented new golf products to develop an effective business plan for their product suitable for the golf industry, but again be wary of their fees, you can go out of business before you start. Golf business owners or individuals who have already embarked upon a golf product business but are unable to achieve success due to lack of experience or capital should advise, again by well qualified individuals. Many times licensing your concept or finished product to worldwide golf marketing companies may make the most sense; get a check every month and relax.

So always think long term, don’t get caught in huge fees for advice, pay attention to packaging, product weight and cube as often forgotten – yet crucial. And most importantly, when you do pull the trigger for distribution, be swift and precise, since all good products are duplicated and the one who covers more continents quicker generally control market share.

An Example of Remora Marketing That Launched the National Chain Drug Store Boom

Before the middle of the 20th century there were no national chain drug stores. The neighborhood pharmacy was typically owned by a local druggist. There were multi-door local groups of stores in some big cities. For the most part these pharmacies filled physician’s scripts; operated a soda fountain and carried only a minimum inventory of basic over-the-counter Health Aid products. The multi-aisled, heavily stocked, promotional stores we know today were still in the future.Milton Eckerd opened his first pharmacy on Erie, PA in 1898. The original Eckerd Drug Store was operated as a stand-alone store for years. It wasn’t until 1952, when Milton Eckerd’s son Jack bought three stores in Florida that Eckerd evolved into something that could be called a “chain”. This was only the first step for the ambitious Jack Eckerd. He was about to start an expansion that would forever change the face of American drug store retailing.Jack Eckerd quickly realized that with a large and growing number of stores, he could Buy, Market, Merchandise and promote a much greater range and inventory of goods in front of his pharmacy dispensing windows. The “front” of a drug store was about to become a traffic and profit generator for the first time. In order for this Business Model to take off Mr. Eckerd needed to drive a much larger head count into his stores.This need for foot traffic lead Eckerd Drug Stores to create a classic example of a remora Marketing Strategy. The remora is the little fish that rides along the oceans currents snuggly on the back of ferocious sharks. As the great predatory shark makes its kills and feeds, the remora enjoys cleaning up the bits and pieces that are too small for the host to bother eating. Eckerd Drug Stores became the remora to supermarket sharks.Whenever a chain supermarket announced a new location Eckerd Drug Stores would rush in and lease space adjacent to the food retailer. Supermarkets work on very thin margins, are heavily promotional and require huge flows of foot traffic to stay profitable. Jack Eckerd recognized that by employing a type of retail remora strategy his stores would profit greatly from the convenience of being situated so close to such heavy consumer traffic.By 1961 there were over 1500 Eckerd Drug Stores and the chain was taken public. Eventually Mr. Eckerd sold his chain to JC Penney and retired to a life of public works and philanthropy. The stores were later sold off in geographic divisions to Jean Coutu of Canada, CVS and Rite-Aid. Mr. Eckerd endowed Florida Presbyterian College in St. Petersburg, FL, today renamed Eckerd College in his honor.The simple, but pioneering remora Marketing Strategy that Jack Eckerd perfected helped the advance of mass merchandise consumer product marketing. Before the growth of Eckerd Drug Stores, merchandising in pharmacies was primitive. The advent of the national chain model enabled manufacturers from diverse industries such as Cosmetics, Oral Care, Wellness, Health Aids, Gift Cards, and convenience Foods and small Household Goods to greatly expand distribution and drive down costs and retail prices. Consumers no longer simply went to the pharmacy for a prescription refill, they shopped while they waited for service to be completed.While the Eckerd name no longer adorns the stores he created, Jack Eckerd will always be a legend in the retail world. His skills as a businessman, visionary and marketer are legendary. He changed the way products are sold in ways that affect each of us to this day. He also used the vast wealth he accumulated in so many positive ways. A life well lived!by: Geoff Ficke

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.