7 Steps to a Profitable Product Launch

If you want a successful product launch follow these seven steps.

1. Determine the needs of your customers by emailing a survey to find out what their interests are and what they would like to learn more about. After reviewing their surveys, thank your customers for their responses and inform them of the new product you are developing to meet their needs. This was done recently with one of my latest products and I received purchase orders from four percent of my current customers.

2. Develop products that meet your client’s needs and interests. This is the most difficult part of the product, is to take time to create it. When releasing the product it should be complete and robust, matching your marketing newsletters and promotional campaigns. Do not cut any corners on product creation which could hurt your credibility for future releases and products. I have customers who buy everything I have created and released. They do this because they know I deliver valued products and I deliver them on time and with highest quality.

3. Let your customers know you have a new product in development and when they should anticipate your release. Make sure they get all your promotional campaign emails and links to your product website.

4. Partner with other internet resellers and marketers who may have similar customers to provide joint campaigns and release newsletters.

5. Ensure your website is functioning properly. Make sure all your links work correctly, that your product is presented appropriately, your payment gateway is functioning and your thank you pages are operational and providing your customers with an appropriate thank you message. Ask your customers for their suggestions on their ease of use with your website and implement their suggestions when possible. Create a message board to identify customer contributions and results of those contributions.

6. Create a marketing landing page that will draw immediate and positive attention and traffic to your product. Understand what it takes to write a good article and content for your website and sales materials. Remember that a bad promotional campaign can have disastrous effects on even the best products.

7. Finally release your product! Send out an email to all your customers with a link to your website and product promotion page. Let them know the product they have been waiting for has been released and ready for their consumption. Repeat the email notifications for a couple of days and then sit back and collect your profits.

How to Bring a Golf Idea Or Product to a Worldwide Market Successfully

The worldwide golf market is quite quality conscious and golf product users, i.e., professional and amateur golfers, hardly ever settle for anything that doesn’t live up to world standards. Therefore, to bring a golf idea or product to a worldwide market successfully, it is important to understand the real needs of golfers as well as a thorough understanding of operations and marketing.

From the simple concept that is it best to keep a customer, than to attempt to sell your product one time to more and more customers. After all, the fundamental success of any business, particularly golf products, depends upon repeat sales. A lot of research, planning, budgeting and well timed, proper execution goes into the successful launch of a golf product on an international level.

Many real-life needs like how to clean a golf ball while on the course may lead to the creation of innovative products. But conceptualizing then launching them and making them readily available to the target audience is a further challenge. From creating an easy-to-remember product name to a dynamic product package followed by marketing the product (with the right approach) play major roles in the success of the product globally. All markets, golf included, all over the world are highly competitive. New golf concepts, ideas and products that come up often find it tough to establish themselves and inventors burn through their start up capital too early. Trimming expenses without jeopardizing goals and obtaining and retaining capital has become even more challenging in the current economic situation.

If you have a great product idea, then first of all, get a well qualified and experienced consultant to design the product, unless you are qualified enough to do it yourself. The next step would be to (perhaps) apply for a patent or patents to lock up all the alternatives. Then you have to get a prototype and source a domestic or overseas manufacturer. Deciding upon the packaging is the next most important thing as the safety and sale of your product will depend upon it. If you launch a golf product in the market but don’t market it very, very well, then it would be like the famous saying goes, “winking at a girl in the dark”. Without proper marketing your target market will not even know what your product is about and how it can solve their problems.

Most new golf ideas fail due to lack of capital, experience and basic golf marketing and branding strategy. A start up business should seek help from industry professionals and perhaps consultant companies; but be aware of fees that will be charged – remember spend wisely! Be sure that anyone you take advise from as an in-depth understanding of worldwide golf distribution. Always think globally and not locally, since wealth is accumulated by mass and expedited distribution.

Thorough market and industry research before launching a golf product or idea will ensure its success in the long run. When the customer needs are clearly identified, the pricing, distribution channels and the marketing strategy should be decided. And the would-be entrepreneur should do it after careful market research. A simple rule of thumb to follow is ‘for every $1 in production cost it adds $3 to the retail price’.

Golf business professionals may help new companies or individuals who have invented new golf products to develop an effective business plan for their product suitable for the golf industry, but again be wary of their fees, you can go out of business before you start. Golf business owners or individuals who have already embarked upon a golf product business but are unable to achieve success due to lack of experience or capital should advise, again by well qualified individuals. Many times licensing your concept or finished product to worldwide golf marketing companies may make the most sense; get a check every month and relax.

So always think long term, don’t get caught in huge fees for advice, pay attention to packaging, product weight and cube as often forgotten – yet crucial. And most importantly, when you do pull the trigger for distribution, be swift and precise, since all good products are duplicated and the one who covers more continents quicker generally control market share.

Why Your Product or Service Is Destined To Be A Flop!

Starting a business, creating a product or launching a service and only then beginning to consider your marketing or trying to figure out who will buy it is a sure way to make it a flop.

Unfortunately it is still being done by aspiring ‘entrepreneurs’ everyday. People are writing books, registering companies and starting on building websites and spending years programming only to run into a roadblock when it comes to making sales.

The mentality of ‘build it and they will come’ no longer works to a large extent. Nor does just throwing up a website and expecting to make money because 1,000 other people are doing it. If you haven’t taken the time to research and plan a smart brand image, taken into consideration who your target market will be and plan your marketing and positioning and to really calculate if your business model can be profitable and attract the volume of customers you need to make the money you want ahead of time you are setting yourself up for failure.

Wouldn’t it be much easier and smarter to have a large pool of fans and customers already begging for a product or service and simply filling that need instead? This means immediate, almost effortless sales and instant profitability!

This doesn’t mean that your ideas should be shelved or are without value. Perhaps they are exactly what is desired or with a little tweaking can be positioned that way.

How can you achieve this? It is a lot easier than you think. Find a niche, position yourself as an expert in it and build a large network of contacts. This can be done through online social networks like Facebook, Twitter and Google+ as well as with blogs and even through print and personal networking.

Imagine the difference in having 100,000 prospects lined up and with many even pre-ordering or buying in bulk on your launch date! Compare that to having invested all of your capital in a product or website, having no sales yet, no prospects in the pipeline at without the cash to go back and re-work your offering to actually make it appeal to those it was meant for.

On top of this of course having a pre-established network already sets you up to unleash a series of increasingly more profitable products with higher price tags and that will sell themselves.

This is really the ideal strategy today for those who are getting into business for themselves purely to make money. However, this should not dissuade those of you who are really driven and inspired to create a specific product or service or to start an enterprise of your own that you are really in love with. Do it and find a way to capitalize on it or make money with it. Just recognize what you are up against and understand that while it may be more fulfilling you may be sacrificing some sales.