An Example of Remora Marketing That Launched the National Chain Drug Store Boom

Before the middle of the 20th century there were no national chain drug stores. The neighborhood pharmacy was typically owned by a local druggist. There were multi-door local groups of stores in some big cities. For the most part these pharmacies filled physician’s scripts; operated a soda fountain and carried only a minimum inventory of basic over-the-counter Health Aid products. The multi-aisled, heavily stocked, promotional stores we know today were still in the future.Milton Eckerd opened his first pharmacy on Erie, PA in 1898. The original Eckerd Drug Store was operated as a stand-alone store for years. It wasn’t until 1952, when Milton Eckerd’s son Jack bought three stores in Florida that Eckerd evolved into something that could be called a “chain”. This was only the first step for the ambitious Jack Eckerd. He was about to start an expansion that would forever change the face of American drug store retailing.Jack Eckerd quickly realized that with a large and growing number of stores, he could Buy, Market, Merchandise and promote a much greater range and inventory of goods in front of his pharmacy dispensing windows. The “front” of a drug store was about to become a traffic and profit generator for the first time. In order for this Business Model to take off Mr. Eckerd needed to drive a much larger head count into his stores.This need for foot traffic lead Eckerd Drug Stores to create a classic example of a remora Marketing Strategy. The remora is the little fish that rides along the oceans currents snuggly on the back of ferocious sharks. As the great predatory shark makes its kills and feeds, the remora enjoys cleaning up the bits and pieces that are too small for the host to bother eating. Eckerd Drug Stores became the remora to supermarket sharks.Whenever a chain supermarket announced a new location Eckerd Drug Stores would rush in and lease space adjacent to the food retailer. Supermarkets work on very thin margins, are heavily promotional and require huge flows of foot traffic to stay profitable. Jack Eckerd recognized that by employing a type of retail remora strategy his stores would profit greatly from the convenience of being situated so close to such heavy consumer traffic.By 1961 there were over 1500 Eckerd Drug Stores and the chain was taken public. Eventually Mr. Eckerd sold his chain to JC Penney and retired to a life of public works and philanthropy. The stores were later sold off in geographic divisions to Jean Coutu of Canada, CVS and Rite-Aid. Mr. Eckerd endowed Florida Presbyterian College in St. Petersburg, FL, today renamed Eckerd College in his honor.The simple, but pioneering remora Marketing Strategy that Jack Eckerd perfected helped the advance of mass merchandise consumer product marketing. Before the growth of Eckerd Drug Stores, merchandising in pharmacies was primitive. The advent of the national chain model enabled manufacturers from diverse industries such as Cosmetics, Oral Care, Wellness, Health Aids, Gift Cards, and convenience Foods and small Household Goods to greatly expand distribution and drive down costs and retail prices. Consumers no longer simply went to the pharmacy for a prescription refill, they shopped while they waited for service to be completed.While the Eckerd name no longer adorns the stores he created, Jack Eckerd will always be a legend in the retail world. His skills as a businessman, visionary and marketer are legendary. He changed the way products are sold in ways that affect each of us to this day. He also used the vast wealth he accumulated in so many positive ways. A life well lived!by: Geoff Ficke

What are Eye Allergies, and what are the Symptoms and cures?

These allergens irritate the eyes’ surface and cause itchy, red, watery eyes. Some people may experience additional symptoms of an eye allergy including swelling or having difficulty focusing on objects. If left untreated for too long, an eye allergy can lead to vision loss from scarring of the cornea, and you may even need to get eye testing in Sri Lanka, and visit an optician in Sri Lanka to get spectacles done.

Symptoms of eye allergies include:

Red, itchy eyes.
Watery eyes & excessive tearing. This is your body’s way of trying to flush out the allergens from your eye and nose areas.
Swollen eyelids that can feel gritty or scratchy when you blink.
Your vision may be blurry due to swelling around the blood vessels in the cornea which causes a decrease in tear production leading to dry eyes.

According to professionals in eye care in Sri Lanka, eye allergies are treated by avoiding exposure to triggers like pollen, smoke, pet dander etc., using over the counter medications such as antihistamines for symptom relief and drops containing corticosteroids (steroid) for treatment of inflammation caused by allergy symptoms affecting the surface layer of your eye. Treatment options for more severe cases of eye allergies may include prescription eye drops or ointments containing anti-inflammatory medications. If you are unable to find relief after a few days of treatment it would probably be best to seek out professional help at an optometrist office or something similar nearby.

If you are prone to eye allergies, it is best to be very careful that you don’t get exposed to allergens, because even though it may be curable it can be uncomfortable when you get these allergies.

Bad Credit Commercial Loans – Give Your Vision A Reality

Usually, bad credit commercial loans pass on purposely to the assistance of loans to entrepreneurs having adverse credit history for their existing or planned businesses. Most typically, bad credit commercial loans are done through a bank or some other major high street lenders. Many commercial institutions offer small business loans that are especially designed to fit the needs of a variety of the borrowers at their businesses.

Although borrowers having bad credit history get negative response applying for any sort of loans, coming of bad credit commercial loans has solved the borrowers’ borrowing problems. There are two types of bad credit commercial loans i.e., secured and unsecured. The former forms of bad credit commercial loans contain collateral placing as of borrowers’ securities in the future, whereas pledging placing do not matter regarding these forms of bad credit commercial loans.

There are many lenders available online and offline for bad credit commercial loans. Candidates i.e., bankrupts, arrears, defaulters, IVAs, and CCJs, need to carry with them their current credit scores. Reviewing the current credit scores, the lending authority see through the borrowers’ financial capability and repayment capacity. After, lenders bestow the borrowers with bad credit commercial loans to the borrowers.

If you decide that you want to finance business through bad credit commercial loans, ensure that you visit a number of different lenders, such as commercial institutions and high street lenders. Review your options carefully so that you can choose the lending option that is best suited for your business and for your current financial situation.

In the recent past, the provision of bad credit commercial loans online has given the processing of bad credit commercial loans a good speed. Now, borrowers have to fill in a simple application forms, and rest they have to search out a lender. That many lenders are present online borrowers find options selecting in between.